Modest fashion has seen a significant rise in recent years, with more brands catering to Muslim women who want to dress stylishly while adhering to their faith. The modest fashion movement continues to gain momentum in the USA, where talented Muslim designers are creating clothing that blends cultural heritage with contemporary style. Whether you’re looking for everyday essentials or special occasion outfits, these five modest fashion brands, all founded by Muslim designers in the USA, offer beautiful, modern options for women who want to dress modestly without sacrificing their personal style.
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Founder: Ibtihaj Muhammad
About the Brand:
Louella, founded by Olympic fencer Ibtihaj Muhammad, is a modest fashion brand that focuses on creating trendy and comfortable clothing for Muslim women. The brand offers a wide range of stylish, modest dresses, jumpsuits, and skirts that can be worn for various occasions. Louella’s designs are particularly known for their vibrant colors and bold patterns, giving women the freedom to express themselves through fashion while maintaining their modesty.
Louella’s mission is to empower women by providing them with clothing that combines modesty with individuality, helping them to feel confident in both their faith and their personal style.
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Founder: Lisa Vogl
About the Brand:
VERONA is a modest fashion brand that focuses on offering modern, fashionable clothing for Muslim women who want to stay modest while keeping up with trends. Lisa Vogl, a Muslim convert, founded VERONA in 2015 with a mission to provide accessible, stylish modest clothing to women everywhere. The brand’s collection includes long dresses, loose-fitting pants, elegant blouses, and versatile hijabs.
With a presence in Macy’s department stores, VERONA has made modest fashion more mainstream, allowing women to shop modestly without compromising on style.
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Founder: Marwa Atik
About the Brand:
Vela Scarves, founded by Marwa Atik, specializes in creating high-quality, fashionable hijabs and scarves that combine comfort, practicality, and style. Known for its innovative designs and unique fabrics, Vela offers a variety of hijabs in vibrant colors, bold patterns, and luxurious materials, making it a go-to brand for Muslim women looking to elevate their modest fashion game. The brand focuses on creating versatile scarves that can be styled for both casual and formal occasions, empowering women to express their individuality while staying modest.
Vela Scarves not only prioritizes design but also emphasizes empowering women to embrace their identity with confidence.
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Founder: Manal Jafrani
About the Brand:
Niswa Fashion, founded by Manal Jafrani, is a modest fashion brand that celebrates diversity and cultural herit
age while offering contemporary designs. Known for its beautiful abayas, kaftans, and flowy maxi dresses, Niswa Fashion’s collections blend tradition with modern fashion sensibilities. The brand emphasizes comfort and modesty while ensuring that women feel beautiful and stylish in their clothing.
Niswa Fashion also offers a range of hijabs in different colors and patterns, providing the perfect finishing touch to any outfit. Their designs are great for formal events as well as casual, everyday wear.
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Founder: Aiysha Humaira
About the Brand:
Culture Hijab Co. is a modest fashion brand that focuses on providing elegant and versatile hijabs along with modest apparel. Founded by Aiysha Humaira, the brand is known for its premium-quality hijabs made from a variety of fabrics such as chiffon, jersey, and satin. Culture Hijab Co. offers a wide range of colors and styles, catering to both casual and formal occasions, making it easy for women to find the perfect hijab to suit their look.
In addition to hijabs, the brand also offers modest dresses, tops, and skirts that combine modern trends with timeless modesty. Culture Hijab Co. has become a favorite for women who want stylish, high-quality modest fashion that’s practical for everyday wear.
These five modest fashion brands, founded by Muslim designers in the USA, offer a variety of styles to suit different tastes, occasions, and lifestyles. Whether you’re looking for everyday wear, formal attire, or simply some stylish new hijabs, these brands provide high-quality, beautiful options that reflect both modesty and modern fashion. By supporting these brands, you’re not only enhancing your wardrobe but also celebrating the creativity and entrepreneurship of Muslim designers who are changing the face of modest fashion.
So, if you’re ready to refresh your modest wardrobe, check out these brands and find styles that reflect your faith and personal style.